The owner

My name is Luisa Bruce and I am from Colombia, South America. My life experiences have afforded me the opportunity of traveling to other countries giving me the possibility to increase my world perspective and my general knowledge.

Fashion has been my passion since a was a kid due to my grandmother`s legacy. She was a painter and at the school, I used to design a couple of sketches during the classes as a manner of distraction. Later it became an ambition and I started to be more interested in the fashion industry.

I did my masters of fashion entrepreneurship at the University of RMIT in Australia which permitted me to continue with my dream of becoming an expert in fashion, as well as contribute to the development of the sector worldwide.

One of my objectives was to make a positive and lasting impact on people by creating an environmentally friendly clothing brand with a unique and innovative style. The fashion industry is one of the most polluting industries in the world and one of the reasons is the fiber content garments are made of taking too long to degrade in the landfill. With natural fibers, this waste will reduce considerably while customers can still enjoy fashion as they are used to.

This topic along with my interest in business, responsible fashion, travel, and cultural diversity were the main reasons that motivated me to create a fashion brand focused on ethics, humanity, and sustainability. Right now my life has turned into a nonstop pathway towards achieving the sustainable goals by 2025 and with your support, I am sure we can make this happens.